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With our unmatched database and research
capability HotelRooms.Com is on its way to
becoming the industry standard for direct
links to hotels, motels and other
accommodation facilities. Online travel sites
have moved into first place as the research
tool of choice for all leisure travelers,
forty-four percent of whom use one or more
travel-specific Web sites when researching
personal travel (up sharply from 28% in 1999.)
HotelRooms.com is currently the most robust,
one-stop, destination-based research and
reservation tool for the hotel-seeking
Internet traveler.
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The
HotelRooms.com model successfully
reverses the airfare-centric online
travel formula, by wrapping air, car
rental and other ancillary services
around the hotel core. This is in part
based on the logic that a greater amount
of information, both visual and factual,
is often required by people to make a
hotel booking decision.
Key leverage points vis-à-vis
competitors include: |
Our Internet
Address:
This is a powerful draw, as the Company will
appear in the top percentile for most keyword
or meta-tag driven searches.
Technology:
The unique system/search engine drives
high-speed profiling and data acquisition
concerning traveler preferences, which will
drive our personalized content on a
user-by-user basis.
Internet
Strategy:
HotelRooms.com has developed and
successfully tested a search engine
placement formula, which has resulted in
top 10 positions in major search engines
for pre-determined keyword combinations.
The HotelRooms.com website currently
consists of over 10,000 unique static
pages – all of which have been spidered
and indexed by Google, Inktomi, Fast,
Lycos and more. |
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Rational Pricing
Model:
Our fee structure offers hotel partners a
complete return-on-investment with just one
reservation generated from a HotelRooms.com
referral. Our performance-based listings offer
a more productive advertising avenue than
traditional, impression-based ad campaigns.
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